1 minute readReference note
Which online reputation problems need urgent correction?
In brief
Prioritize threats to important decisions, risks of harm to people, and evidence of serious underlying failure. Use mention volume to understand exposure alongside the substance and consequences of each issue.
Assess a claim's seriousness and exposure separately. Investigate a false ownership statement in a transaction source according to its effect on diligence. Assess a viral joke by the confusion and consequences it creates. Route safety, fraud, regulatory, and service-continuity issues through their appropriate escalation processes.
Set priorities using evidence confidence and available remedies. Correct a verified error in a controlled page promptly, and investigate a disputed external allegation before making a factual statement about it. Record the audience, consequence, action owner, and new evidence that would change the priority.