Perspectives

Long & short-form writing on reputation, perception, and AI. Plus insights on digital marketing and other topics that interest me (an ORM expert).

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Featured reads
  • The 200 Sources That Decide Who You Are
  • Perception Is a Retrieval Problem
  • You Have Seven Reputations
Archives
  • The Half-Life of a Correction
  • Monitoring Is Not Intelligence
  • Sentiment Is the Wrong Unit
  • What a Knowledge Panel Actually Knows
  • Why Forums Outrank You
  • The Cost of Being Unstructured
  • The Competitor Who Defines You
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